Google My Business Ranking Factors 2021

·        Backlinks for Landing Page:- All the pages which are linked with your Google My Business listing, the quality of backlinks, and relevancy is a major factor related to Backlinks for GMB ranking. Testing was done for the backlinks between a few root domains and linked pages with Google My Business, as the result was clear that the page was linked with Google My Business effect of backlinks with more rank. So if you are starting with a new listing and a new website, then you should try to focus on specific backlinks of that page (industrial or location) of your website which you are going to link with Google My Business. You can use this factor in the reverse method too. You can take out the list of top-linked pages of your website using the Google search console, check which page is externally linked, and linked that page with Google My Business.


·        Keywords in Landing Page URL:- The page which is linked with Google My Business and the keywords inside the URL is another ranking factor. The landing page URL does not mean that you have to take a domain name with any keyword on a landing page. Suppose your listing is related to dental business and your domain is example.com, then you make a landing page on this domain, whose URL can be example.com/dentist, and then you can add this page with Google My Business.

·        Correct Categories:- In Google My Business, primary categories and additional categories should be correct as it is another major factor of ranking factor. The primary categories tell Google about your primary listing area and additional categories tell you about the specific expertise. You can use or select correct categories for gaining better rank and more traffic.

·        Updated Google My Business Listing:- Complete Google my business profile is still a big ranking factor. Most of those areas which you may not be utilized are like opening dates, attributes, and description filling correctly is very important.

·        Posts:- The post of Goggle My Business can be another ranking factor if you focus on the post description. The text you are writing in your description regarding your post, and you can use the keywords naturally for the listing of the correct query you can show in a Google search result. With the content of the post and even with the hashtag keywords, you can get more traffic and gain rank quite early for your listing.

·        Reviews:- In the text of reviews, should have a product, services, and the presence of a keyword is very important. Many people focus on how many reviews they have or the average star rating in their reviews. But if the name of your company or product name is used in text reviews and if your keywords are also used naturally in reviews, then the bad effect on the rank of the listing will be seen. It doesn’t mean that you create many Gmail IDs and post self-reviews. This leads to suspending your Google listing, and these reviews will also not be genuine. You can request your customer and guide them while providing a review in place of this. They should always mention those services and products which they have purchased from you. With the help of these keywords, your product and services automatically come in the review. Bert can understand English as well as Hindi, both languages. So by understanding both languages of your reviews, your rank will be effected automatically.

·        Citations:- Citations of 10 to 15% importance are lost in reviews keywords and landing page backlinks. Citations must be of high quality as they are very useful.

·        Product or Services:- there is no direct proof of involvement of product and services in the ranking factor. Technically, the product and services should be available in Google My Business, they should impact on ranking factors. As it happens, it happens, it happens in reviews, and, unfortunately, it has not been happening.

So, if your listing is new, then you keep attention on ranking factors, and you can ignore products and services for some time. These ranking factors tell you about the elements for the main ranking factors and it also tells you about which factors you have given more attention to and which less.


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