Why Google Rank Poor Website?

Before understanding why Google ranks a poor website, first, we have to understand how Google works or give importance to which factors. In some cases, it is correct that Google ranks poor websites. Google itself is a victim of this lacuna problem. Lacuna simply means information gap. Google has to show search results whether a user enters any wrong or inappropriate keyword in the Google search box, Google has to give results for this wrong keyword too. Results given by Google for this will be according to available spammy sites. It happens that copied content starts ranking for the new dates. A manual penalty is still found. Overall, Google now keeps a mature attitude for the websites and focuses more on machine learning.



 Bing searches for mighty Deindex websites with doorways pages, but Google does not deindex, only decreases their rank, or does not count those pages. Or we can say that Google just adjusts the rank for doorways pages. The same attitude is with backlinks and page layout too. If any of the backlinks of the website is spammy then, despite punishing the website, Google nulls the effect of those spammy backlinks. Google's logic is that it can also happen that these spammy backlinks may not be created by the webmaster, so why should we punish the website. 

If any website is showing a lot of ads, then also Google does not punish the website because maybe the website owner doesn’t know that there is any rule regarding these spammy backlinks, Google only adjusts the rank of a website. So, Google constantly keeps on saving the website from any harm in a negative way although it only adjusts rank which is automatically adjusted by the machine learning algorithm itself. Many people will think that the content on my website is better than other competitors, but still, my rank is still not increasing. What to do if I do not create a profile backlink. This single profile backlink mistake is generally made by all new SEO users. This point depends upon two factors.



·        Is your content of high quality? To check the quality of content, conduct a user study to find if your content is high-quality data. For the user study, you just have to select 5-6 friends or family members and give you the website content and the website of your competitors to see them. They should not know which are your website and your competitor’s website content so that they can give an honest opinion. Never judge your content without user study.

·        Why is high-quality content not relevant? If your high-quality data is not ranking then, it means you are not fulfilling the need for users. Google quality rate’s guidelines give a clear idea of where Google wants to take its algorithm. It is also helpful in knowing about the future new changes in core updates. High-quality content or data will not rank until and unless it doesn’t match the intent of the users. So for writing your content, don’t research with keywords, also research keyword intent and try to write high-quality content in the correct indent. There was a time when Google was completely dependent on backlinks, but there will be a time in the future when Google won't need backlinks, which means we are at a time where the backlink is important. A backlink is not everything, if your website is new, then you need a backlink so that Google should understand the relevance of your website, but it doesn’t mean that the rank of your website will increase in the same proportion. If your website has common content, it will already be available on thousands of websites. Then Google has to go for backlinks to decide which backlinks will be perfect for the users. Every country has people who think that they can spam better than anyone. All the pages crawled by Google last year in Europe were 40% spammed.

For an accurate result, Google analyzes a website and its content on four sequence factors.

1.     Quality

2.     Freshness

3.     Relevancy

4.     Performance

Quality:- It is important because every search user wants the answer they get to be useful and of high-quality data.

Freshness:- If there is of some high quality, but it was posted many years ago, then it is of no use for the user. The data should be fresh and accurate for the visitors.

Relevancy:- Content should be relevant to the topic and useful for the users.

Performance:- It depends upon the time taken by a website for loading. It works fast only when the quality, freshness, relevancy, and performance of the content are good.

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