Guest Blogging Strategy

Guest Blogging is a content marketing and SEO technique where someone writes or publishes a blog or content on a website or blog for the promotion of their personal or corporate brand.



Main advantages and benefits of Guest Blogging

·        The first the main advantage is getting Backlinks: - you write content for a good website and, in return, you get a high-quality backlink. But it is necessary to keep a few things in mind regarding this backlink. The website you are going to post for, discuss the format of the post and links from them before posting your post or content. And try that, just near the block post area above the fold content you must get a backlink. As high as the backlinks are, that will be the benefit. It is not necessary that this backlink must be for your homepage although you can use this for any product or service page also. But don't go below the level 2 pages.

·        You can increase your EAT score:- Below every guest, there is an author bio, section, and you can use this area for establishing your authority. Use the author section or the author bio section genuinely for you, not for your website. The website will not write a blog, some live person must have written it. And you can make a relationship with an audience through the autobio section.

·        Extra Traffic:- The website which you are posting for any post or content genuinely you can get good traffic, but you must post for a good website only.

·        Relationships:- A good post for any website not only develops good relationships with the owner of the website but also gives you the chance to develop relationships with similar webmasters. Always remember that if you want to move on to a normal website to make backlinks, the development of a relationship with the website owner is very important and necessary.

When you guest post for any website, then your target is to solve the problems of an audience of that particular website. So, Overall, you have to give a solution to all the problems regarding your post. Apart from related industries, you must see that whichever website you are posting its traffic should be good. Measuring traffic always gives attention to the website industry. Many industries have good traffic and some industries may have less traffic.

One more metric is seen which is needed not to see that it is a Domain Authority. Some people think that many people refer to Domain authority. If it is not a ranking factor, then why are most people using domain authority? The first basic point is Moz (created Domain authority) declaring itself declaring that Domain authority is nothing related to rank.

Another point is that domain authority is mostly used for guest posts and subsequently backlinks for finding the correct website. There was a time when Google counted backlinks, the only website with more traffic was linked to more traffic. Then Google launched no-follow the relationship and started giving backlinks to follow relationships with high traffic websites. But now Google is more evolved, and it does not impress with just traffic only but also with the quality of traffic and understands this relationship. From where this traffic is coming and where it is going to understand this relationship. Backlinks getting from relevant traffic that are visible on a page are given importance by Google. But as a Google domain authority of Moz is not involved. So if you depend upon Domain authority for finding the sources for guest posts and backlinks sources, then you will miss that website which is very good and useful for you. And it is also possible that you may select a website whose domain authority is increased in artificial ways. Neither the traffic of your website matches them, and neither the getting backlink is correctly placed. If you are not able to find the website for the guest post of similar industries, then there are two other methods which are audience match or location match. If you are not getting a matching website through an industrial match and audience match also, then you can go for a location match. Using the Location match, you can target another website anywhere from the city. This third location match is more useful for local businesses. Last but not least, when you provide a link to your website in this guest post, if some fact figure or number is available, then make it an anchor text and, and it will be better.


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