INTERNAL BACKLINKS

Internal links or internal backlinks is a topic that is not focused on much. Normally, SEOs randomly merge the homepage of a website with other web pages. These SEO people think that their work is done, but by merging like this it has three losses.

1.     Your hard work done by you for the external backlinks campaign is wasted.

2.     Your hard work on the internal website structure is also wasted.

3.     You are not telling anything to Google about your pages. 





Now, we will be talking about the structure of internal backlinks and why internal backlinks are so important as well as the types of internal backlinks. Most of the experienced SEO generally talk about external backlinks because everyone thinks that internal backlinks can be managed anywhere anytime, and the problem started to form here only. The first problem which was discussed in the above paragraph is that your hard work, done, on an external backlinks campaign, maybe wasted if you are ignoring internal backlinks. Just imagine that you write valuable content or data and promote it to get high-quality backlinks. If the Page Rank received by external backlinks is not distributed to all linked pages under the ranked page, there will be no advantage of that data. Page rank or page authority is provided for individual pages. If your single page or other external pages are linked with each other and other pages are not passing rank to other pages, then how will the website welfare be? So, the work of internal links or backlinks is to distribute this page rank among all the pages of a website. In the majority of cases, when we design the page and start posting without thinking about what the structure of our website will be. Internal backlinks help us to develop this structure.

There are two types of website structure which are:-

•                   Horizontal Structure

•                   Vertical Structure

Horizontal Structure: - When you start posting a post, and pages randomly and link all pages with the homepage or main pages of total content, then it is known as Horizontal Structure.

Vertical Structure: - When you divide your pages or content into some important different-different categories, it is called vertical structure. It is also known as silo structure because you are creating different-different topics in a limited quantity.

So, from the above study of internal backlinks, we came to know that internal backlinks are necessary. Now, let see how many types of backlinks can be created and what their structure will be. So, there is a normal misconception for internal backlinks that a page on the menu is enough, but for a proper internal backlink, a link should be there for the main content. The real content of the page is the main content. Obviously, backlinks from main content are much stronger than the backlinks from secondary content.

Internal links available on the main page can be divided into three types. This division is not official, as someone can divide or make it more or fewer types.

•          Best Quality Internal Backlinks.

•          Medium Quality Internal Backlinks.

•          Fewest Quality Internal Backlinks.

This classification can also work for the external backlink. So, we can use all these three types of backlinks in our content. But to decide what kind of backlink we have to provide for our pages, we have to use the map. There is no standard official format for this map. There is no official guideline from Google and the search engine for this map, but we should have a fixed map design so that we should know where we have kept which page and link the page with another page. This type of silo or focused structure is generally used for a corporate or business website. It can or cannot be used on a blog website, it depends upon the webmasters. But for a business website, it is necessary to follow this type of structure. So in this chart, on top, there will be a homepage or any selected page which we want to make a homepage which will come under page1. Then coming on to level two pages 2, page 2 can be category pages, hub pages, or major topics. Page 2 can be one page or more than that. They will always come below or after the level 1 page. Then on level 3 pages, there should be 4 to 5 pages only.

Advantages and Benefits

•          The the benefit of getting from a single topic doesn't mix with other topics and also improves the website.

•          We get topic-wise authority. As, when we write about any topic divided into many sub-topics, that topic is covered more deeply.

•          And sub-topic division also expresses your website authority, and it improves the EAT score of your website.


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