S.E.O


SEO stands for Search Engine Optimization, which is used to develop the quality and quantity of a website.


In other words, we can say that SEO is the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engine basics

Search engines are answer machines. It also does all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) and a process known as crawling and indexing.

Importance of SEO

SEO is a fundamental part of digital marketing as people conduct trillions of searches every year, often with commercial intent to find information about products and services.

Technique of SEO

The techniques of SEO can be classified into two categories.

  • White hat technique
  • Black hat technique

The white hat technique is generally used for SEO as it is safe and provides more value to the people and it tends to produce and give good results that last for a long time.

Advantages of the Whitehat technique.

  • It creates high-quality content that meets our site visitors' needs or help in solving their problems.
  • SEO also helps in keyword research tools to discover the most relevant keywords that help in browsing our site content.
  • It makes our site easy to navigate.

Black hat technique is a technique which is not approved by search engine and generally, it is ignored by people as it is used for spam or fools the people and risk of penalized is a big reason of ignorance.

  1. Keyword stuffing: - In this hidden content is masked with the use of code but stuffed with the keyword so it is visible to search engine crawlers and can be blocked by search engine authorities.
  2. Meta keyword stuffing: - In this process, we came to know about the unnaturally placing keyword in a web page it can easily turn away search engine crawlers.
  3. Link Farming: - It is the process of gathering unrelated website links that are generally hidden from actual site visitors and may put the site visitor at risk.
  4. Content cloaking: - It provides irrelevant content or ignorance data or result other than what is expected by the site visitors. Generally, it is used by spammers.
  5. Publishing Bad content: - It provides low-quality data or information. Generally copy content data by which visitors ignore the website and reflect poorly or give no value to data.

A domain is used to identify internet resources such as a computer, network, and internet services also developed websites. Every website is accessed with a permanent IP address which is used to communicate or getting any data information through any website. So for using any website rather than learning an IP address that is not easy to remember a name is provided to the IP address. The name that is provided to the IP address is known as Domain Name.

For Example: - IP address of any site like 190.125.187.125 and name have given like www.xyz.com  this name is given to IP address is known as Domain name.

The domain can be used personally as well as professionally. We have to buy a domain for making personal or professional use in the website which can be used in digital marketing.                

In personal use despite learning the whole IP address of the website (which is not easy to remember) we use a name for that site that is easy to remember as compared to the IP address.

And for professional use, we can use to increase our business by promoting them through a website that comes under digital marketing.

Types of Domain

Top-level domain (TLD): - It refers to the suffix or last part of the domain name.

  1. .com (generally used for commercial business all over the world.)
  2. .org (generally non-profitable and used to provide information to the public.)
  3. .gov (used by governments agencies)
  4. .edu (generally used by education institution)
  5. .net (generally used by network or company organization)
  6. .mil (generally used by military or defense department)

Top-Level Domain (TLD) is classified into two broad categories. 

  • Generic Top-Level domain
  • Country-code Top-Level Domain

Generic Top-Level Domain (gTLD):- It identifies the Domain class and associate with (.com, .org, .in etc).

Country-code Top-Level Domain (ccTLD):- It’s two levels Domain extension such as .uk or .fr. It is generally used for assigned for the country, or geographic location or territory.

For Buying Domain

The domain can be bought online by paying a fee according to requirement and register with the domain name. Godaddy.com and Shopify also offer to buy a domain at cheap prices. After the registration period expires then there will option to renew the Domain. If we don’t renew the same Domain then the same domain will be available for other Domain buyers. 

 

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