SEO Last Year 2020
On 28 January 2020, the Google search console launched the
removal tool. This removal tool provides three facilities.
It enables site owners to temporarily remove or hide any page from the website.
If the content of the website is removed by Google due to
outdated content, you can see and correct or update your content from the
Google search console dashboard for getting more traffic. Another important
primary use is that you can remove any URL temporarily for a maximum of six
months.
If the content of your website is removed by safe search
filtering (adult filter), then you can also see it on the Google search console
dashboard and change, edit or update your content for the normal human
visitors so that you get more audience.
The biggest thing about this removal tool is that you can
also, cancel your request regarding the URL or any other change in the website
whenever you want.
On 26 January 2020, Google announced that Google Search
Console data can be downloaded in all formats. Before this announcement, Google
provided only a few special types of data that can be downloaded with a
facility, but now you can export any data from the Google search console. You
can also analyze this downloaded data through Google studio and can also
present it in a good way or create a beautiful report. The Google search
console has its own connectors with limitations, but we can get more details in
export data.
On 02 March 2020, Google banned and announced that the same
type of FAQ type schema data can’t be used again and again. Google is also
encouraging schema data, and people are also using it on their website. But
something due to misunderstanding some people start misusing or abusing this
schema data. Only a single type of pasting in the different-different website
does not give any benefit to Google or any other search engine. In general, the
rule of Google is the content of schema data added to a website should be
visible for normal human visitors. So we should never misuse or abuse schema
data. Google also implements manual action for schema data.
On 3rd April 2020, Google starts recommending Google tag
manager. Before this recommendation, in spite of adding the schema data to your
website, we have to add it through Google tag manager, but Google's guideline
was Google schema data can be added to tag manager only when there is no other
option. When you add Google tag manager to your website, then you add one
Javascript code, and this code executes while loading your website. After 3rd
April, Google allowed using Google tag manager to generate schema data, and you
can also add data to your website.
On 10 August 2020, the Google Rich result testing tool starts
supporting article-type schema data. Article
On 17 September 2020, Facebook launched a business suite.
This tool also provides the facility to manage Facebook and Instagram both
together, whether you have to post schedule, make ads, manage the messages or
reply messages, and many more things can be managed and possible through this
business suite.
On 14 October 2020, Google launched Google analytics 4.
Through this Google machine learning algorithm, you get actionable information
from website data. And in January 2021 this will be our top priority.
On 15 October 2020, Google disabled the request indexing
button which was again enabled on 22 December 2020. According to Google, this
tool was disabled due to some infrastructure changes, but there is no
information about these changes.
On 28 October 2020, Microsoft launched the Clarity tool,
which allows users to generate a heat map of your website. It also provides
useful data such as Scrolling, click depth, GS error, and many useful data.
On 10 November 2020, Google announced that the Google Page
experience would now be a ranking signal. The loading time of the page, page
interacting time, CLS will be the ranking factors, but the speed of the page or
many other elements do not need to focus more. Still, the most important things
for the ranking will be the quality of content, the freshness of content,
relevancy, and then the page experience.

Comments
Post a Comment