Spam score

Spam Score is a metric that is used in the base used in the backlinks campaign, guest post or to buy an expired domain. But have you ever thought that this spam score can itself be spam? Let’s talk about how this spam score is calculated and things by which the spam score is increasing and how you can reduce your spam score. And the biggest question is: should you care about this spam? So, spam score is also created just as a domain authority by Moz and just like as do not use domain authority and Google spam also. The two main reasons that spam score is useless are Spam Score and Google. 



                        For making a spam score Moz see elements that are as follows.

·        Low Number of Pages Found:- If the number of pages on your website is low, then Moz can give you more spam scores. A small website with more spam scores is not logical as if a person was doing small business, that person would not make the website of 100 pages. 

·        TLD Correlated with Spam Domains:- Moz gives more spam scores with websites such as .info, .pl, .Cc, etc (top-level domain extension) as chances of being spam sites as more as compared to another website.

·        Domain Name Length:- If the name (length) of your domain or sub-domain name is very short or very big, it can be another reason for increasing the spam score.

·        Domain Name Contains Numerals:- If any company is using a number in their domain name, that company can get more spam scores.

·        Google Font API present:- For reducing the loading time or external domain requests of any website, many people use self-hosted fonts. Domain does not use special fonts. Lacking this feature was common among spam sites we found.

·        Google Tag Manager:- Google tag manager is never present on spam sites. According to Moz, if Google tag manager is not present on your site, your site can be spammy. 

·        Double-Click Present:- The double-click ad tag is never present on spam sites.

·        Phone Number Present:- Spam sites rarely have real phone numbers present on their pages or websites. If a phone number is not given on the website, also the spam score can be increased.

·        Links to LinkedIn:- Almost no spam sites have an associated LinkedIn page, hence lacking this feature is correlated with spam.

·        Email Address Present:- If an email address is not present on the website, then also Moz will doubt your website, and automatically your spam score will be increased. Email addresses never present on the spam website.

·        Default to HTTPS:- HTTPS is a good trusted signal. A few spam sites invest in SSL certificates.

·        Use of Meta Keywords:- If you are using Meta keywords tags in your pages or website, it can lead you to an increase in your spam score.

·        Visit Rank:- Websites that are visited or viewed very little can also be spammed.

·        Rel Canonical:- If any other external website has made your website Canonical, then, according to Moz this is also a suspicious sign, and it can also, increase your spam score.

·        Length of title Element:- Pages of a website with a very long or short title correlated with spam sites.

·        Length of Meta description:- Content of pages with very long and short meta description tags are correlated with spam sites.

·        Length of Meta Keyword:- Content of pages with long meta keywords tags are often found on spam sites.

·        Browser Icon:- Sites rarely use a favicon but non-spam sites do.

·        Facebook Pixel:- The Facebook tracking pixel is rarely present on spam sites.

·        The Number of External Outlinks:- If your website is dealing with abnormally very high or low external outlinks, then also your spam score can be increased.

·        Number of Domains Linked To:- If your website is dealing with abnormally very high or low unique domains, then your spam score can be increased again.

·        The ratio of External Link to Content:- Spam sites are more likely to have abnormal ratios of links to content.

·        Vowels/Consonant in Domain Name:- Sites containing sequential vowels or consonants in their domain name can also increase your spam score.

·        A hyphen in Domain Names:- Website uses multiple hyphens in their Domain Name can also increase your spam score.

 


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